There's a setting buried in your HubSpot portal that's ON by default — and it's giving HubSpot permission to use your customer data to train their AI models. Most HubSpot admins don't even know it exists.
The setting is called AI Model Training, and unless you've explicitly turned it off, your CRM contacts, deal data, conversation history, and other customer information may be feeding into HubSpot's machine learning pipeline right now.
Here's the good news: opting out takes less than 60 seconds, and it doesn't disable a single AI feature. You keep Breeze Assistant, all 14 Breeze Agents, content generation, conversation summaries, and every other AI-powered tool HubSpot offers.
But there's a critical distinction most organizations miss — and it's the difference between HubSpot using your data to help them and HubSpot's AI using your data to help you. In this guide, we'll walk through exactly what the AI Model Training setting does, how to opt out, what it actually affects (and doesn't), and how to configure your complete AI settings dashboard for maximum capability with maximum control.
If you've already read our companion guide, Is Salesforce Using Your Customer Data to Train AI?, you'll notice the same pattern: opt-in by default, opt-out without penalty. This HubSpot guide gives you everything you need to take the same decisive action on the other side of your CRM stack.
The AI Model Training toggle lives in Settings → Account Management → AI → Access tab. When enabled (the default state for all HubSpot accounts), HubSpot may use your Customer Data — as defined in the HubSpot Customer Terms of Service — to train and improve their AI models.
"When enabled, HubSpot may use your Customer Data in this account to train our AI models. Your data is never exposed to other HubSpot customers and opting out will not limit your access to AI features."
Let's break down the three key commitments HubSpot makes directly in this description:
This is the number-one source of confusion for HubSpot admins, and getting it wrong can lead to either unnecessary risk or unnecessarily disabled features.
What it does: Allows HubSpot to use your customer data to improve their AI models — making HubSpot's AI better for all customers over time.
Who benefits: HubSpot and the broader user base (future model improvements)
What happens when OFF: HubSpot stops using your data to train models. Period.
What it does: Allows HubSpot's AI features to read and analyze your data to provide you with insights, summaries, recommendations, and content generation.
Who benefits: Your organization directly
What happens when OFF: AI features lose the ability to work with your data — summaries don't work, content generation loses context, Breeze Agents can't access CRM records.
These are completely separate controls. You can — and in most cases, should — disable AI Model Training while keeping AI Data Access fully enabled. This gives you:
Scroll down past the generative AI features toggles and Breeze Assistant section. The AI Model Training toggle is at the bottom of the Access tab.
Toggle the AI Model Training switch to OFF.
Once you toggle the setting off, HubSpot initiates a background process to remove your data from their AI training pipeline. This process takes up to one week to complete. After that, your customer data is no longer used to train HubSpot's machine learning models.
For compliance documentation, navigate to Settings → Account Management → Audit Logs to confirm the change was recorded with a timestamp and the Super Admin who made it.
Pro Tip: If your organization has the Sensitive Data feature enabled, you're already opted out automatically. HubSpot won't even give you the option to opt in — this is a built-in safeguard for accounts handling sensitive information.
This is where many admins hesitate — they worry that opting out of AI Model Training will break something. It won't. Here's the complete list of features that continue working normally after you opt out:
HubSpot currently offers 14 specialized Breeze Agents, and every single one continues to function after opting out:
The AI Model Training toggle is just one piece of a comprehensive AI settings dashboard. Here's everything you should review:
| Setting | Default State | What It Controls |
|---|---|---|
| Give users access to generative AI tools and features | ON | Master toggle — disabling this turns off ALL generative AI |
| CRM data | ON | Lets AI access CRM records and properties |
| Customer conversation data | ON | Lets AI summarize calls, emails, and chats |
| Files data | OFF | Lets AI access files in your HubSpot file tool |
| Breeze Assistant | ON | Enables/disables Breeze Assistant for all users |
| AI Model Training | ON | Allows HubSpot to use your data for model training |
Notable: Files data is the only toggle that defaults to OFF. This means HubSpot takes a more conservative approach to accessing your uploaded documents, PDFs, and other files — you must explicitly enable this.
Beyond the Access tab, HubSpot offers a Data Sources tab where you can configure what contextual information AI uses to generate better output:
Recommendation: Even if you opt out of AI Model Training, invest time configuring your Data Sources. This is how you get better AI output — by telling HubSpot's AI what your business does, who you serve, and how you communicate. This data stays within your account and is not part of the training pipeline.
HubSpot has built a comprehensive trust infrastructure around its AI features. Understanding this framework helps you make an informed decision about the AI Model Training setting.
HubSpot uses a combination of models from two providers:
HubSpot's AI implementation is evaluated against:
HubSpot conducts red teaming (security testing) across six categories: Jailbreaks, Cybersecurity threats, Harmful content generation, Data leakage, Model manipulation, and Responsible AI compliance. All of this is powered by PromptArmor, HubSpot's trust and safety partner.
If your organization uses both HubSpot and Salesforce — or is evaluating them — here's how their AI data training policies stack up:
| Feature | HubSpot | Salesforce |
|---|---|---|
| Default State | ON — opt-out available | ON — opt-out available |
| How to Opt Out | Self-serve toggle in Settings | Self-serve toggle in Setup (Spring '26+) |
| Feature Impact | None — all AI features continue | None — all Einstein features continue |
| Processing Time | Up to one week | Varies (not publicly specified) |
| Data Shared Between Customers | No | No |
| Auto Opt-Out for Sensitive Data | Yes | No equivalent |
| Third-Party Model Training | Prohibited contractually | Prohibited via Trust Layer |
| Audit Trail | Yes | Yes |
| Permission Required | Super Admin | System Administrator |
For the full Salesforce walkthrough, read our companion guide: Is Salesforce Using Your Customer Data to Train AI? How to Opt Out of Einstein AI Training.
Not every organization needs to opt out, but most should at least evaluate their position. Use this framework:
| Scenario | Recommendation | Reasoning |
|---|---|---|
| Regulated industries (healthcare, financial services, legal) | Opt out | Compliance requirements typically prohibit data use beyond primary purpose |
| Companies handling sensitive customer data | Opt out | Minimizes data exposure surface area |
| Enterprises with strict data governance | Opt out | Aligns with least-privilege data principles |
| Multi-region data requirements | Opt out | Reduces cross-border data processing complexity |
| Small teams wanting max AI improvement | Consider leaving ON | Your data helps improve the models you use |
| Early-stage startups | Consider leaving ON | Low risk, potential benefit from improved models |
| Sensitive Data enabled | Already opted out | HubSpot handles this automatically |
For most organizations, we recommend opting out. The risk-reward calculation is straightforward: zero features are affected, your customer data stays out of the training pipeline, and the marginal benefit of keeping it on is shared across all HubSpot users rather than specific to your account.
Don't just bookmark this article — take action now. Here's your checklist:
Navigate to Settings → Account Management → AI → Access tab. Note the current state of every toggle.
Check whether CRM data, customer conversation data, and files data are enabled. Understand what you're sharing.
Based on the decision framework above, toggle AI Model Training ON or OFF.
Switch to the Data Sources tab. At minimum, complete your Company Profile and Products and Services sections.
Take a screenshot of your final settings configuration. Note the date, the Super Admin who made the changes, and the business rationale.
No. Opting out of AI Model Training has absolutely no impact on Breeze Assistant, Breeze Agents, or any other AI feature in HubSpot. All AI features continue to work normally. The training toggle only controls whether HubSpot uses your data to improve their models — not whether AI features can work for you.
HubSpot states the process takes up to one week to fully complete. During this period, HubSpot is updating their data pipeline to exclude your account's customer data from future model training.
No. HubSpot explicitly states that data is never shared between HubSpot users or accounts. Even when your data is used for model training, it remains isolated and is never exposed to other customers.
No. HubSpot contractually requires that third-party AI providers (OpenAI and Anthropic) do not use HubSpot customer data to train their own models. Furthermore, HubSpot enforces Model Zero Data Retention — these providers process your data temporarily and do not retain it afterward.
AI Model Training controls whether HubSpot uses your data to improve their AI models (their benefit). AI Data Access controls whether AI features can read your data to provide you with insights and capabilities (your benefit). These are separate settings — you can disable training while keeping full AI functionality.
Only Super Admins can manage AI settings in HubSpot. If you're not a Super Admin, you'll need to request that someone with Super Admin access make the change.
No. The AI features use pre-trained models to generate responses and insights. Whether your specific data was part of the training set does not change how the AI performs in your account.
The AI Model Training setting must be configured separately for each account. If you manage multiple portals, you need to check and configure the setting in every one.
Yes. The Data Sources tab helps HubSpot's AI generate better, more relevant output for your specific business. This is entirely separate from AI Model Training — configuring Data Sources doesn't share your data for training purposes.
Both platforms follow a similar pattern: AI data training is ON by default, admins can opt out without losing features, and data is never shared between customers. Read our full Salesforce comparison for a detailed side-by-side analysis.
The AI Model Training setting is one of the most important — and most overlooked — configurations in your HubSpot portal. It's on by default, it uses your customer data, and most admins have never even seen it.
The good news is that HubSpot has made this remarkably straightforward to manage. A single toggle, a one-week processing window, and zero impact on functionality. Whether you opt out or choose to leave it on, the important thing is that you make a deliberate, informed decision rather than accepting the default by inertia.
For organizations managing both HubSpot and Salesforce, this is a dual-platform governance exercise. Audit both systems, document your decisions, and ensure your data privacy posture is consistent across your entire CRM stack.
Ready to audit your HubSpot AI settings? Contact Vantage Point for a comprehensive CRM governance review. As a dual-platform consultancy working with both Salesforce and HubSpot, we help organizations configure their portals for maximum AI capability while maintaining the data governance standards your business requires.
Vantage Point is a CRM and technology consultancy specializing in Salesforce, HubSpot, MuleSoft integration, Data Cloud, and AI-powered solutions. We help organizations across every industry maximize their technology investments while maintaining robust data governance and compliance standards. As certified partners of both Salesforce and HubSpot — and strategic partners with Anthropic, Aircall, and Workato — we bring a uniquely comprehensive perspective to CRM platform configuration, AI adoption, and cross-platform integration.
Last updated: May 2026
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