Dreamforce, Salesforce’s annual event that brings together the entire Salesforce community, is underway, live in San Francisco and virtually across the globe on the new Salesforce+ streaming platform.

Investing in New Technology: Reimagine B2B Sales

The B2B marketplace is complex and ever-changing, and COVID-19 has further accelerated this trend. Companies must shift rapidly if they want to succeed in a digital-first environment, with digital buyers and an increasingly digital workforce. This requires companies to think about reinvention and a willingness to embrace new technologies such as artificial intelligence and machine learning. These tools will aid companies in developing smarter workflows, team alignment, and greater productivity. Modern firms need modern ways of working, which begin with new, changing technologies.

The Value of Human-to-Human Sales

Digital purchasing has become the standard due to our society now being completely immersed in a hybrid sales environment. While many organizations are transitioning to a digital-first sales approach, we must not overlook the importance of human-to-human sales. Buyer confidence can be weakened by sole dependence on digital buying via chatbots and self-serve models, which often leads to purchase regret. Instead, salespeople must use modern technologies to help clients make better decisions, stay connected, and meet them on their own terms. This is the future of sales.

The Community is the Foundation to Business Success

The Salesforce Trailblazer community is an excellent picture of how modern organizations rely on strong communities. Customers who develop connections with an organization, create strong supporters deepen their competitive advantage. For firms, this is also true as they create a sense of community among their employees in today’s scattered workforce. Sustainability was also a major theme of Dreamforce. Through one planet, one ecosystem, and one economy—we are all connected as a community and through sustainability.